A dominant leader in the volume segment, the company's latest move is designed to strengthen its presence in the value market as well.
Cadbury is looking to build on its dominant position in India's chocolate market by turning the country into a regional centre for cocoa production.
A report was positive for the presence of two dead and one live insect, FDA Commissioner Uttam Khobargade said in Mumbai.
'If I were a housewife, it would have been Ok. But I was set in my job and then suddenly I quit.'
What do you think of this Cadbury Dairy Milk commercial that uses ragging as a peg to sell its product?
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part from the TV commercial featuring the two actors, the company said it will also connect with the customers through a 360-degree campaign with outdoor, digital, radio and on-ground activities.
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.
US food major Kraft has been given a 40 day deadline by the UK panel on takeovers and mergers either to make a formal proposal for British confectionery firm Cadbury or walk away from the deal.
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
The move comes after the maker of Dairy Milk chocolate rejected a renewed 9.8 billion pound hostile bid from American food giant Kraft Foods.
And thanks to its equity with the consumers, Cadbury's won back consumer confidence.
To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar.
The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
The latest updates from the Tamil film industry.
Mondelez has tied up with Warner Bros for its latest film Batman v/s Superman.
With rising incomes, education, and health awareness in India, especially in the big cities, droves of people are saying no to sugar.
Get to know the Befikre girl better!
The Lucknow girl also tells you what you can eat during the lockdown.
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
The superstar manages to retain the trust of consumers across age groups.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
Nestl is facing its worst crisis ever. Can it learn from its peers?
Much of this has been made possible by the owners's insistence on building a team, rather than banking on a collection of talented individuals not necessarily suited to play alongside one another.
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
Rediff reader Kamaljit Medhi tells us how a chance meeting with Arpana rekindled their love in the sleepy town of Digboi.
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
In just 18 frames, the photograph of the dainty Sheena, with her winsome smile and starry eyes, dissolved, flesh falling off her facial bones, into what the CBI alleged was her corresponding yellowed, morose-looking skull with hollow, haunting eye sockets.
Advertising taglines such as 'Bright in studies, bright in sports' attempted to drive home the message that Bournvita, a chocolate drink, could build a child's mental and physical faculties.
A comeback without a digital plan may turn out to be futile.
MG Parameswaran is concerned if we have over-reacted to the issue.
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